This Privacy Policy describes how Trade Moto ("we," "us," or "our") collects, uses, processes, stores, and discloses information about individuals ("you") who access or use the Chris Birch Coaching online platform at trade-moto.com (the "Platform"). This Policy applies to all visitors, subscribers, and purchasers of Platform services regardless of your location.

We are committed to protecting your personal information and handling it with transparency, integrity, and in compliance with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and, where applicable to European users, the General Data Protection Regulation (GDPR).

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with the Platform. This includes:

• Full name and email address provided during account registration
• Billing name, address, and payment method information provided during purchase transactions
• Name, email address, selected program interest, riding skill level, and message content submitted through contact forms
• Profile information, training preferences, and feedback submitted within the Platform
• Any correspondence sent to our support or coaching team via email

1.2 Information Collected Automatically

When you access the Platform, we and our third-party technology partners automatically collect certain technical information about your device and browsing behavior, including:

• IP address and approximate geographic location derived from IP
• Browser type, version, and language settings
• Operating system and device type
• Referring URL and exit pages
• Pages viewed, time spent on each page, and clickstream data
• Date and time of Platform access
• Session identifiers and cookie data (see Section 5)

1.3 Information from Third Parties

We may receive limited information about you from third-party payment processors (such as transaction confirmation data), analytics providers, and marketing platforms. We do not purchase or obtain personal information lists from data brokers.

2. How We Use Your Information

We process your personal information for the following purposes:

• To create, maintain, and manage your user account and subscription
• To process payment transactions and deliver purchased digital content
• To provide customer support and respond to coaching or technical inquiries
• To send transactional emails including purchase confirmations, access credentials, and billing notifications
• To personalize your experience on the Platform and recommend relevant programs
• To analyze usage patterns and improve Platform functionality, content quality, and user experience
• To detect, investigate, and prevent fraud, unauthorized access, or security incidents
• To comply with applicable legal obligations and enforce our Terms of Service
• To send marketing communications about new programs and updates (only with your consent, revocable at any time)

3. Legal Basis for Processing (GDPR Users)

For users in the European Economic Area, our legal bases for processing personal data are as follows:

• Contract Performance — Processing necessary to deliver subscription services and manage your account
• Legitimate Interests — Platform improvement, fraud prevention, and security monitoring
• Consent — Marketing communications, optional analytics cookies (withdrawable at any time)
• Legal Obligation — Compliance with applicable financial, tax, and regulatory requirements

4. Sharing and Disclosure of Your Information

Trade Moto does not sell, rent, or trade your personal information to third parties for their independent marketing purposes. We may share your data in the following limited circumstances:

4.1 Service Providers

We engage vetted third-party service providers who process data on our behalf under strict confidentiality obligations. These include payment processors, email delivery services, cloud hosting providers, video content delivery networks, and analytics platforms. These providers are contractually restricted from using your data for any purpose other than providing services to us.

4.2 Legal and Safety Disclosures

We may disclose your personal information if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such disclosure is necessary to protect the rights, safety, or property of Trade Moto, our users, or the public.

4.3 Business Transfers

In the event of a merger, acquisition, asset sale, or reorganization involving Trade Moto, your personal data may be transferred as part of the transaction. You will be notified via email and/or a prominent Platform notice before your data is transferred and becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

The Platform uses cookies and similar tracking technologies to improve functionality, analyze usage, and support secure authentication. For detailed information on the specific cookies we use, their purposes, and your controls, please refer to our Cookie Policy. You may manage your cookie preferences at any time through your browser settings or our cookie consent interface.

6. Data Retention

We retain your personal information for as long as your account remains active or as needed to provide services. After account closure, we retain certain data for up to 7 years to comply with legal and financial record-keeping obligations. Anonymized or aggregated analytical data may be retained indefinitely as it does not identify individuals.

You may request deletion of your account and associated personal data at any time by contacting support@trade-moto.com. We will process deletion requests within 30 days, subject to any overriding legal retention requirements.

7. Data Security

Trade Moto implements industry-standard technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, encrypted storage of sensitive data, access controls limiting data access to authorized personnel only, and regular security assessments of our Platform infrastructure.

However, no method of internet transmission or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. If you have reason to believe your account has been compromised, please contact support@trade-moto.com immediately.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right of Access — Request a copy of the personal data we hold about you
• Right to Correction — Request correction of inaccurate or incomplete data
• Right to Deletion — Request deletion of your personal data, subject to legal exceptions
• Right to Restriction — Request that we restrict processing of your data in certain circumstances
• Right to Portability — Request a machine-readable export of your data
• Right to Object — Object to certain types of processing, including direct marketing
• Right to Withdraw Consent — Where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at info@trade-moto.com with the subject line "Privacy Rights Request." We will respond within 30 days. We may need to verify your identity before processing certain requests.

9. Children's Privacy

The Platform is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided personal information without verifiable parental consent, we will delete that information promptly. If you believe we have inadvertently collected information from a child under 13, please contact us at support@trade-moto.com.

10. International Data Transfers

Trade Moto is based in the United States. If you are accessing the Platform from outside the United States, your personal information will be transferred to and processed in the United States. By using the Platform, you consent to this transfer. We take steps to ensure that international transfers comply with applicable data protection laws, including implementing Standard Contractual Clauses where required for transfers to or from the European Economic Area.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email and/or by posting a prominent notice on the Platform. The date at the top of this Policy indicates when it was last revised. Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the changes.